ALVARO MORENO · VELÁZQUEZ

SEVILLE, SPAIN
SEVILLA | 350 m2
SERVICES: INTERIOR DESIGN, PROJECT MANAGEMENT

The Álvaro Moreno Velázquez store is located in the heart of Seville, immersed in the vibrant and colorful urban environment of the Andalusian capital.

The main challenge of the project was to transform an old four-story building into a functional commercial space aligned with the vision of its new owners. The result combines elegance and warmth, with a design that conveys sophistication without losing closeness. Inspired by Mediterranean style and traditional craftsmanship, the interior uses noble materials, bringing texture and authenticity to the environment.

The overall style is kept within a classic line with contemporary touches, reflecting both the heritage and evolution of the brand, and offering the customer a differentiated shopping experience with character.

The result is a store with a sophisticated, serene and deeply human character, with a welcoming design that makes it a commercial reference point.

Counter of the Álvaro Moreno store in Seville, designed by Alma Project, experts in commercial interior design and retail architecture in Barcelona. Stone finish countertop with marine mural background that brings Mediterranean freshness. Minimalist and elegant design that enhances the customer experience in a premium men's fashion store. Backlit shelves displaying bags and accessories with sophistication.

Staircase area of the Álvaro Moreno store in Seville, interior design project carried out by Alma Project, specialists in store design and commercial spaces in Barcelona. Clean-lined staircase with integrated lighting that guides the customer to the fitting rooms, combining functionality and contemporary aesthetics. Interior architecture that improves circulation and the shopping experience in fashion retail.

Interior of the Álvaro Moreno store in Seville, designed by Alma Project, an architecture and interior design studio in Barcelona specialized in commercial spaces. Minimalist shelves and displays with fashion garments, backlit ceiling with image of waves that brings Mediterranean freshness. Store design project that optimizes the customer experience with functional distribution and contemporary aesthetics for men's fashion retail.

Fitting room area of the Álvaro Moreno store in Seville, interior design by Alma Project, a studio specialized in high impact commercial spaces in Barcelona. Access to the dressing rooms with elegantly designed textured doors, dark stone benches and careful lighting that reinforces the customer experience in a men's fashion store. Interior design that balances functionality and premium aesthetics.

Plan view of the layout of the Álvaro Moreno store in Seville, a commercial design project by Alma Project, an architecture and interior design studio in Barcelona. Strategic design of spaces to optimize customer circulation, with product display areas, central area of visual impact with marine backlit ceiling and efficient layout for a smooth shopping experience in men's fashion store.

Upper floor plan of the Álvaro Moreno store in Seville, interior design by Alma Project, experts in commercial architecture and retail in Barcelona. Efficient layout with product display areas, fitting room areas and fluid customer flow. Bright and elegant space that reinforces the premium shopping experience in a men's fashion store.

Combined images of the Álvaro Moreno shop in Velázquez. Store designed by Alma Project. In the first picture we see a modern hanger with soft colors. In the second image we can see the facade of the store where you can see the different floors.

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